{"product_id":"the-little-market-that-couldnt-book","title":"The Little Market That Couldn’t (Pre-Order Work in Progress)","description":"\u003cdiv style=\"max-width: 720px; margin: 0 auto; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; line-height: 1.6; color: #111;\"\u003e\n\u003cp style=\"font-size: 18px; font-weight: 500; margin-top: 8px;\"\u003e\u003cstrong\u003eHow we built the greatest grocery store on the planet…\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eand were forced to kill it\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"background: #fff3cd; padding: 16px; border-left: 4px solid #ffc107; margin: 20px 0;\"\u003e\n\u003cstrong\u003e⚠️ This is a work in progress.\u003c\/strong\u003e\u003cbr\u003eThere is no release date yet.\u003cbr\u003eYou are pre-ordering the finished book, not a completed product today.\u003cbr\u003e\u003cbr\u003eIf that’s not what you want....wait until a published launch is announced.\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePeople say they want better stores.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThey say they care about local.\u003cbr\u003eThey say they’ll pay more for quality.\u003cbr\u003eThey say they want something different.\u003c\/p\u003e\n\u003cp\u003eWe built a store around that.\u003c\/p\u003e\n\u003cp\u003eFor a while...it worked.\u003c\/p\u003e\n\u003cp\u003eThen it started to break.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnd right as we figured out what actually works…\u003c\/strong\u003e\u003cstrong\u003ewe ran out of time and money to fix it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 style=\"margin-top: 30px;\"\u003eWhat This Book Is\u003c\/h2\u003e\n\u003cp\u003eThis isn’t a polished success story.\u003c\/p\u003e\n\u003cp\u003eThis is what actually happened:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat worked early\u003c\/li\u003e\n\u003cli\u003eWhat started breaking\u003c\/li\u003e\n\u003cli\u003eWhat we misunderstood\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWhat we got right...but too late to save it\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe model didn’t fail.\u003c\/strong\u003e\u003cbr\u003eWe went broke right after we figured out the secret sauce.\u003c\/p\u003e\n\u003ch2 style=\"margin-top: 30px;\"\u003eWhat You’ll Learn\u003c\/h2\u003e\n\u003cp\u003eThis is not just about grocery.\u003c\/p\u003e\n\u003cp\u003eEverything here applies to \u003cstrong\u003eany brick-and-mortar, B2C business\u003c\/strong\u003e trying to turn interest into real purchases.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy customers say yes and behave no\u003c\/li\u003e\n\u003cli\u003eWhy pricing is usually not the real problem\u003c\/li\u003e\n\u003cli\u003eWhy “support local” disappears at the register\u003c\/li\u003e\n\u003cli\u003eWhat actually drives repeat buying\u003c\/li\u003e\n\u003cli\u003eWhere most stores quietly lose money\u003c\/li\u003e\n\u003cli\u003eThe difference between attention, appreciation, and demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAnd yes...\u003c\/p\u003e\n\u003cp\u003eA full breakdown of how we built it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSourcing\u003c\/li\u003e\n\u003cli\u003ePricing\u003c\/li\u003e\n\u003cli\u003eStore layout\u003c\/li\u003e\n\u003cli\u003eSystems\u003c\/li\u003e\n\u003cli\u003eTradeoffs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAnd what the working version actually looks like.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 style=\"margin-top: 30px;\"\u003eWho This Is For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent retailers\u003c\/li\u003e\n\u003cli\u003eGrocery \u0026amp; food operators\u003c\/li\u003e\n\u003cli\u003eAnyone planning to open a physical store\u003c\/li\u003e\n\u003cli\u003eAnyone thinking: “People say they want this… so why aren’t they buying?”\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"margin-top: 30px;\"\u003eWhy This Exists\u003c\/h2\u003e\n\u003cp\u003eMost business books clean up the story to make it pretty.\u003c\/p\u003e\n\u003cp\u003eThis one doesn’t.\u003c\/p\u003e\n\u003cp\u003eWe built something people genuinely loved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnd still had to shut it down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot because it couldn’t work.\u003cbr\u003e\u003cstrong\u003eBecause we didn’t get to the working version fast enough to survive.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 style=\"margin-top: 30px;\"\u003ePre-Order Options\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEarly Reader — $24\u003c\/strong\u003e\u003cbr\u003eFull digital book when complete\u003cbr\u003eStatus updates \u0026amp; occasional sample writings\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFounding Reader — $44\u003c\/strong\u003e\u003cbr\u003eFull digital book\u003cbr\u003eHardcover copy after release\u003cbr\u003eStatus updates \u0026amp; occasional sample writings\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOperator Edition — $99\u003c\/strong\u003e\u003cbr\u003eFull digital book\u003cbr\u003eSigned hardcover copy\u003cbr\u003eStatus updates \u0026amp; occasional sample writings\u003cbr\u003eBonus: Implementation Notes\u003c\/p\u003e\n\u003ch2 style=\"margin-top: 30px;\"\u003eAbout Early Material\u003c\/h2\u003e\n\u003cp\u003eYou may see portions of this before it’s finished.\u003c\/p\u003e\n\u003cp\u003eThese are working drafts...not final chapters.\u003c\/p\u003e\n\u003cp\u003eStructure will change.\u003cbr\u003eSections will move.\u003cbr\u003eSome ideas will get sharper. Others may be cut.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou are buying the finished book, not a sequence of drafts.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 style=\"margin-top: 30px;\"\u003eDelivery\u003c\/h2\u003e\n\u003cp\u003eThere is no fixed release date.\u003c\/p\u003e\n\u003cp\u003eThe book will be delivered when it’s complete.\u003c\/p\u003e\n\u003cp\u003eNo schedule.\u003cbr\u003eNo cadence.\u003cbr\u003eNo staged rollouts.\u003c\/p\u003e\n\u003ch2 style=\"margin-top: 30px;\"\u003eFinal Note\u003c\/h2\u003e\n\u003cp\u003eIf you’re just curious, wait.\u003c\/p\u003e\n\u003cp\u003eIf you’re building something real...or trying to fix something that should already be working...this will show you where the line actually is.\u003c\/p\u003e\n\u003cp style=\"font-weight: bold;\"\u003eWe didn’t fail because it couldn’t work. \u003cbr\u003e\u003cspan style=\"font-weight: normal;\"\u003eWe wish we would have made one pivot about 2 years earlier.\u003c\/span\u003e\u003cbr\u003eWe failed because we ran out of room before we got it right.\u003c\/p\u003e\n\u003cp\u003eEverything we learned is going into this book.\u003cbr\u003eNot the cleaned up version.\u003cbr\u003eThe real one that others can use as a playbook to do better.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Farm To You by Bomvida","offers":[{"title":"Early Reader","offer_id":45424666673328,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true},{"title":"Founding Reader","offer_id":45424666706096,"sku":null,"price":44.0,"currency_code":"USD","in_stock":false},{"title":"Operator Edition","offer_id":45424666738864,"sku":null,"price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/8517\/1888\/files\/TheLittleMarketThatCouldnt_3_Phone.png?v=1782579578","url":"https:\/\/shop.bomvida.com\/products\/the-little-market-that-couldnt-book","provider":"Farm To You by Bomvida","version":"1.0","type":"link"}